JM Title Sponsors 12 High-speed Trains in China
The departure ceremony for twelve high speed trains titled with JM will be held at Beijing South Railway
Station on November 10th, 2015. These high speed routes linking Beijing to Guangzhou and Beijing to
Shanghai lines, run around the cities of Beijing, Shanghai and Guangzhou, travel across the country’s
prominent economic areas, and connect to 11 provinces and cities with a population of more than 400
Nowadays, it’s difficult for consumers to have deep impression on traditional advertisements. Consumers
often skim through the advertising messages and forget them right away, whether on television or website.
The high speed rail advertisement, with extensive railway system, large passenger volume and elegant
browsing environment, is one of the most promising advertising media in the new age. JM becomes the first
enterprise in the industry to title sponsor high speed train and ensures a comprehensive coverage of
advertisement on screen, chair, rack and radio.
The twelve high speed trains titled with JM can handle 400 million passengers annually, most of whom are
well educated high income earners. With high speed rail advertising, corporate culture and product idea of
JM will reach the target consumers and give people bright and profound impression.
A running train is like an isolated island of information which provides a good platform for consumers who
are starved of information to further read the content of the advertisement with no distraction. The high
speed rail advertisement is a new carrier of corporate culture dissemination as well as a part of the journey.
Luggage rack sticker